Internet Marketing Fundamentals

Digital marketing is one of the most powerful tools available to modern businesses Ñ and understanding how to use it effectively can transform your results. Whether you're building your first online presence or looking to sharpen your digital strategy, this course gives you the foundational knowledge to market smarter online.

In this course, you will:

• Conduct a SWOT analysis to evaluate your business's digital marketing position
• Research your target audience and develop products and pricing to match their needs
• Apply real-time marketing strategies using dynamic content and multi-platform engagement
• Build a consistent brand presence and grow a community around it on social media
• Optimize for search engines using content, keywords, and effective linking strategies
• Design campaigns that capture leads, track performance, and continuously improve results

This course is ideal for marketing professionals, business owners, and entrepreneurs who want to build a strong, strategic foundation in internet marketing.

Duration: 2 hours