{"product_id":"marketing-basics","title":"Marketing Basics","description":"\u003cp\u003eMarketing is how you connect what you offer to the people who need it most. Whether you're new to the field or looking to sharpen your foundational knowledge, this course gives you a clear, practical understanding of how marketing works Ñ and how to use it to grow a business or brand.\u003c\/p\u003e\u003cp\u003eIn this course, you will:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand what marketing is and how it differs from selling\u003c\/li\u003e\n\u003cli\u003eExplore diverse marketing types including B2B, B2C, guerrilla, and promotional marketing\u003c\/li\u003e\n\u003cli\u003eApply the Marketing Mix Ñ product, price, promotion, and place Ñ to real business scenarios\u003c\/li\u003e\n\u003cli\u003eCreate compelling marketing pitches that lead with value, not price\u003c\/li\u003e\n\u003cli\u003eWork through the marketing funnel from awareness to action\u003c\/li\u003e\n\u003cli\u003eAvoid common marketing mistakes and build a strategy grounded in planning and measurement\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis course is ideal for business owners, aspiring marketers, and anyone who wants a comprehensive, accessible overview of marketing essentials.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDuration: 2 hours\u003c\/em\u003e\u003c\/p\u003e","brand":"Business Success Academy","offers":[{"title":"Default Title","offer_id":52548004380965,"sku":"MKTBAS","price":165.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/7800\/1189\/files\/marketingbasics.svg?v=1782263820","url":"https:\/\/demo.masterworksbsa.ca\/products\/marketing-basics","provider":"Business Success Academy Demo","version":"1.0","type":"link"}