{"product_id":"sales-fundamentals","title":"Sales Fundamentals","description":"\u003cp\u003eSales is a skill Ñ and like any skill, it gets better with the right training and practice. Whether you're new to sales or looking to sharpen your approach, this course gives you a clear, structured foundation covering every stage of the process, from your first call to closing the deal.\u003c\/p\u003e\u003cp\u003eIn this course, you will:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand different types of sales approaches and familiarize yourself with key sales terminology\u003c\/li\u003e\n\u003cli\u003ePrepare effectively for sales calls through needs analysis and tailored solution development\u003c\/li\u003e\n\u003cli\u003eOpen conversations confidently using warm and cold call techniques and referral strategies\u003c\/li\u003e\n\u003cli\u003eCommunicate features and benefits compellingly while addressing customer concerns head-on\u003c\/li\u003e\n\u003cli\u003eHandle objections and apply powerful closing techniques at the right moment\u003c\/li\u003e\n\u003cli\u003eSet SMART sales goals, track data, and use follow-up strategies to build lasting client relationships\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis course is ideal for new sales professionals, entrepreneurs, and anyone who wants a strong, practical foundation in the end-to-end sales process.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDuration: 2 hours\u003c\/em\u003e\u003c\/p\u003e","brand":"Business Success Academy","offers":[{"title":"Default Title","offer_id":52548002152741,"sku":"SAFUN","price":165.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/7800\/1189\/files\/salesfundamentals.svg?v=1782263912","url":"https:\/\/demo.masterworksbsa.ca\/products\/sales-fundamentals","provider":"Business Success Academy Demo","version":"1.0","type":"link"}