{"product_id":"sales-prospecting-and-lead-generation","title":"Prospecting and Lead Generation","description":"\u003cp\u003eYour pipeline is only as strong as your prospecting habits. Whether you rely on cold outreach, content marketing, or referrals, this course gives you a comprehensive, modern approach to identifying, attracting, and nurturing the right prospects Ñ consistently and at scale.\u003c\/p\u003e\u003cp\u003eIn this course, you will:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMake prospecting a consistent priority and identify your ideal customer profile\u003c\/li\u003e\n\u003cli\u003eApply traditional prospecting methods including cold calling, direct mail, and trade shows\u003c\/li\u003e\n\u003cli\u003eLeverage digital channels including social media, email marketing, and search engine marketing\u003c\/li\u003e\n\u003cli\u003eGenerate new leads through personal branding, webinars, blogging, and video content\u003c\/li\u003e\n\u003cli\u003eManage your sales pipeline from first contact through to close with meticulous tracking\u003c\/li\u003e\n\u003cli\u003eBuild lasting customer relationships grounded in professionalism, reliability, and integrity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis course is ideal for sales and marketing professionals who want to build a more consistent, diverse, and effective lead generation strategy.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDuration: 2 hours\u003c\/em\u003e\u003c\/p\u003e","brand":"Business Success Academy","offers":[{"title":"Default Title","offer_id":52548002021669,"sku":"SAPRLG","price":165.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/7800\/1189\/files\/prospectingleadgen.svg?v=1782263919","url":"https:\/\/demo.masterworksbsa.ca\/products\/sales-prospecting-and-lead-generation","provider":"Business Success Academy Demo","version":"1.0","type":"link"}