Marketing Basics

Marketing is how you connect what you offer to the people who need it most. Whether you're new to the field or looking to sharpen your foundational knowledge, this course gives you a clear, practical understanding of how marketing works Ñ and how to use it to grow a business or brand.

In this course, you will:

• Understand what marketing is and how it differs from selling
• Explore diverse marketing types including B2B, B2C, guerrilla, and promotional marketing
• Apply the Marketing Mix Ñ product, price, promotion, and place Ñ to real business scenarios
• Create compelling marketing pitches that lead with value, not price
• Work through the marketing funnel from awareness to action
• Avoid common marketing mistakes and build a strategy grounded in planning and measurement

This course is ideal for business owners, aspiring marketers, and anyone who wants a comprehensive, accessible overview of marketing essentials.

Duration: 2 hours